Instagram: A Billion-Dollar Meal for Facebook

The clouds in the sky, the pyramids of Egypt, eternal life - there are only a few things a billion dollars can't buy. This deal showed Instagram isn't one of them.



Many articles are comparing this event with Google acquiring Youtube, but this is way different. Google and Youtube are from distinct domains (search and video). This is a simple case of a bigger social network nipping a major threat in the bud. 

Facebook's statement is that it will grow Instagram into an independent service. Yeah right. You don't shell out that mind-numbing amount of money and "do nothing". Instagram will ultimately be aligned with Facebook's business model. Maybe not now while backlash is piping hot. But it's just a matter of time.

Instagram was supposed to be the anti-Facebook. This deal was never supposed to happen. But now that it's here, all we can do is watch in awe as Facebook digests our beloved mobile social network. We are the calories, or should I say casualties?

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